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Category Archives: Search Engine Optimisation

Leverage Browser Caching

Leverage Browser Caching This is part of our guide on improving page speed using the Google page speed insights developer tool. In this article we are discussing how to leverage browser caching. We will be writing this article for novices using plain English and attempt read more

eliminate Render-blocking JavaScript and CSS in above the fold content

Eliminate render-blocking JavaScript and CSS in above-the-fold content This is part of our guide on improving page speed using the Google page speed insights developer tool. In this article we are discussing how to eliminate render-blocking JavaScript and CSS in above-t read more

Above the fold content

Prioritize Visible Content   This is part of our guide on improving page speed using the Google page speed insights developer tool. In this article we are discussing how to prioritize visible content. We will be writing this article for novices using plain English read more

Enable Compression

Enable Compression This is part of our guide on improving page speed using the Google page speed insights developer tool. In this article we are discussing how to enable compression. We will be writing this article for novices using plain English and attempting to add a read more

Optimise Images

Optimise Images This is part of our guide on improving page speed using the Google page speed insights developer tool. In this article we are discussing how to optimise images. We will be writing this article for novices using plain English and attempting to add a littl read more

Minify CSS, HTML and JavaScript

Minify CSS, HTML and JavaScript – Google Page Speed Insights This is part of our guide on improving page speed using the Google page speed insights developer tool. In this article we are discussing the Minify CSS, HTML and JavaScript section. When CSS JavaScript a read more

Web Site Speed

Avoid landing page redirects – Google Page Speed Insights This is part of our guide on improving page speed using the Google page speed insights developer tool. In this article we are discussing the Avoid Landing Page Redirects section. We will be writing this art read more

PageSpeed Insights - Web design eastbourne

Google Page Speed Insights Google’s Page speed insights is an important tool for all website owners/developers. It looks quite complicated at first sight but, as I will explain, it is well worth the effort. This guide was created to help explain the requirements to get read more

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What is Schema?

What is Schema? So what is schema? Schema, in SEO terms, is a set of descriptive terms created for search engine web crawlers and it gives them more detail about a web page. It was set up by google, Microsoft (Bing), Yahoo and Yandex (the Chinese search giant) and was l read more

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What is SEO?

So many times as a businessman looking to unleash your brand on the internet you will often come across the acronym SEO. So exactly what is SEO? Well it stands for Search Engine Optimisation which is a complex practice to optimise a website for search engines. Originally it involved simply informing search engines what the basic content of a site was through basic methods, but these methods began to be abused by people trying to make their sites rank number one on search engines. Many sites would just repeat similar words associated with a certain topic and make no real sense to the reader. And due to the importance to rate highly on search engines the quality of content on many high ranking pages began to drop dramatically.

 

But Search Engine like Google began to fight back and make changes to their search algorithms that would penalise such bad practises.

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Instead websites had to become much more user orientated if they wanted to get higher in search engine results (sometimes referred to as SER’s). One of these requirements was to increasing the speed of websites through various methods and improving user experience. Additionally websites that are mobile friendly also gain higher rankings as this too improves user experience.

Using the internet is becoming an increasingly improved experience for people thanks to these ‘rules’ created by the big search engines. But the changes are consistent to make sure that they not being abused. Additionally the exact ‘rules’ to follow are kept secretive, again to prevent their abuse. Google used to Rank every page on the internet with a number between 1 and 10 based on the quantity and quality of sites that link to any particular site. However they had to stop informing the general public of ranks for certain sites as many site owners of high ‘page-rank’ sites began to sell links.

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Now SEO experts rely on helpful hints from Google’s Matt Cutts (former head of their web spam team and current head of Search Quality Team) and a lot of analysis to determine best practices. But, as stated by Matt Cuts on many occasions the best practice is good quality content and user experiences.

SEO can be put into two categories. One is on-page SEO which involves best practises a web good developer adds to the site. And the other is off-page SEO which involves Social Media interactions and link building which, if done well, can intern build your sites traffic on their own.

At Web Design Eastbourne we create all our sites with basic on page SEO making sure your site has the best possible start when it’s launched on the web.

 

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