Search Engine Optimisation – SEO
SEO or search engine optimisation is the process of improving your site to meet the requirements of search engines. The better your site meets those requirements the better position it will have on search engines and therefore free website traffic
Google is the number one search engine by far and therefore they pretty much set the guidelines for SEO
These guidelines have changed and evolved. Originally googles’ main improvement to seo, which put it ahead of it’s competitors, was the measure of a websites backlinks.
University papers are often cited by other academics if they have value, and it was this idea that sowed the seeds for using backlinks by google.
Since then SEO has come a very long way and although quality backlinks play an important part they are just one of the many factors that go into the google search algorithm
Google have made it their mission to improve ‘user experience (UX)’ on the internet and they have found many ways to measure it & grant those websites that provide good UX with tons of free traffic
One of the factors for good user experience is ‘site speed’ as well as lots of quality content
Google are pretty secretive as to what exactly their algorithm uses to prevent people from using methods to trick their way to the top but they do provide very useful tools and guidelines. In general create good quality content and a good user experience and you will naturally find your way to the top of google search results and gain tons of free traffic.
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