There’s a reason why designers the psychology of colors in web design to affect the emotions of their audience. Here are four of the most common:
1. Red is associated with passion and energy, making it perfect for stimulating action or making a message more urgent. It conveys fear and danger too, so be careful how you use it!
2. Orange is associated with happiness, warmth, and sexuality. It’s a great color for loading up messages with positive feelings that your users will want to propagate.
3. Yellow is calming and stimulates intellectual activity. Use this color sparingly as it can be quite overwhelming and overwhelming colors can actually have an inhibiting effect on users’ attention spans.
4. Green is widely seen as environmentally friendly, trusted, and respectable–properties that often go hand-in-hand in marketing world affairs. Blue also has many of these beneficial qualities but may not carry as much emotional weight as some of the other colors on this list.