Scripted Art Web Development

Web site development involves the creation and maintenance of websites

Our expert web developer is the architect behind every one of our successful websites.

With technical skills and knowledge to bring your vision to life and create an online platform that aligns with your business goals.

Why Web Site Development Matters

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Creating a website is not just about putting up some information and images on the internet.

It's about creating a virtual space that represents your brand, engages your target audience, and generates leads.

Our professionally developed website showcases your expertise and credentials, giving potential customers a reason to choose you over your competitors.

Why Choose Scripted Art

Our Knowledge

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Many agencies will only use a form of CMS and often just WordPress. A CMS is fine for the right project but in many cases it's better to just use simple HTML, CSS And JavaScript. These are the building block of the internet and wordpress for example is converted into these by the browser anyway.

Being able to build with the main three (plus PHP when needed) means that we are able to build anything.

Using WordPress is a bit like using flat-pack furniture. The agency takes pre-written blocks and puts them together often with no knowledge of the PHP code involed.

Scripted Art, on the other hand, is more like a carpenter that has the knowledge to build anything from the ground up. Sometimes it may be logical or neccessary for your project to involve Wordpress, but we have the additional knowledge when more is needed.

Security

Simply using using HTML, CSS and JavaScript also makes your site far more secure.

Hackers often use weaknesses in CMS code to attack the database but a site without CMS doesn't require a database and has less entry points for hackers.

Videos have the ability to captivate your audience within seconds. Unlike text-heavy content, videos offer an immersive experience that draws viewers in and compels them to stay on your website. With attention spans getting shorter, videos provide an effective way to quickly convey your message and retain users on your site.

Performance

Why is performance important for a website?

When it comes to websites, performance matters. In fact, it can directly impact your bottom line.

A slow-loading website not only frustrates users but also negatively affects your search engine rankings.

Research shows that visitors are more likely to abandon a website that takes longer than three seconds to load. Additionally, search engines like Google consider website speed as a ranking factor, meaning a slow site could be outranked by faster competitors. Therefore, optimizing your website's performance is crucial for both user experience and search engine visibility.

The key elements of a high-performance website

To develop a website for optimal performance, several key elements need to be considered and implemented:

  1. 1. Efficient coding - Optimizing the code of your website is essential for improving performance. Clean and efficient code reduces page size and decreases load times. Ensure that your developers follow best practices and use lightweight markup languages like Markdown or CommonMark. Regularly test your website's code for any errors or redundancies that could impact performance.
  2. 2. Content caching - Implementing caching techniques can significantly improve your website's speed. Caching stores static files, such as images and CSS, on the user's device, reducing the need to fetch them from the server every time. Utilize browser caching and content delivery networks (CDNs) to ensure your website content is delivered quickly regardless of the user's location.
  3. 3. Optimize images and media - Images and media files are often the largest contributors to page size. Optimizing them can greatly enhance website performance. Compress images without compromising quality, utilize lazy loading to defer the loading of non-visible media, and consider using modern image formats like WebP to further reduce file sizes.
  4. 4. Minify and combine files - Reducing the number of HTTP requests can significantly improve website performance. Minify and combine CSS and JavaScript files to reduce load times. By compressing and combining these files, you can minimize the overall data transferred from the server to the user's browser.

Enhanced User Experience

Understanding User Experience

User experience (UX) plays a vital role in the success of any digital product or website. It encompasses the emotions, perceptions, and overall satisfaction a user feels while interacting with a product or service.

User experience goes beyond the aesthetics of a product or website. It focuses on how users engage with it, how easy it is for them to accomplish their goals, and how it makes them feel. This includes factors such as usability, accessibility, and overall satisfaction.

Accessibility

Accessibility ensures that a product or website can be used by individuals with disabilities. It involves making the content perceivable, operable, understandable, and robust. Designing with accessibility in mind allows a wider range of users to interact with the product.

Visual Design

Visual design creates the look and feel of a product or website. It involves choosing the right colors, typography, and imagery to evoke the desired emotions and engage users. Visual design should align with the brand identity and enhance the overall user experience.

Usability

Usability is at the core of a good user experience. It refers to how easily users can navigate through a product or website and achieve their goals. A well-designed user interface, clear navigation, and intuitive interactions contribute to better usability.

Information Architecture

Information architecture focuses on organizing and structuring the content in a logical and intuitive way. It helps users find the information they need quickly and easily. A well-planned information architecture enhances the overall usability and user experience.

Interaction Design

Interaction design defines how users interact with a product or website. It involves designing intuitive and meaningful interactions, such as buttons, forms, and animations. Well-designed interactions create a seamless and enjoyable user experience.

Increased Visibility and Organic Traffic

Search Engine Optimisation

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So what is SEO, or search engine optimization, well it’s the process of improving your website’s visibility on search engine results pages. It involves optimizing your content, website structure, and online presence to make it easier for search engines to understand and rank your site.

What We Do For SEO

On-page SEO focuses on optimizing individual web pages to improve their search visibility. This includes optimizing content, meta tags, headings, and internal linking.

Increasing performance of your site. To see more about our SEO practices click this link.

Responsive Design

What is Responsive Design?

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Responsive design is an approach to web design that aims to provide an optimal viewing experience across a wide range of devices, from desktop computers to smartphones and tablets. This design technique allows websites to automatically adjust their layout and content so that they are displayed correctly on any screen size, without the need for horizontal scrolling or pinching and zooming.

Why is Responsive Design Important?

Having a responsive design for your website offers numerous benefits, both for your users and your business. Here are some key reasons why responsive design is important:

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Enhanced User Experience

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One of the most significant advantages of responsive design is that it ensures a consistent and user-friendly experience across all devices. By providing a seamless and intuitive experience, you can keep visitors engaged and encourage them to explore your website further.

Increased Mobile Traffic

With the exponential rise in mobile device usage, having a mobile-friendly website is crucial for attracting and retaining mobile users. By implementing responsive design, you can tap into the vast potential of mobile traffic and reach a larger audience.

Improved SEO Performance

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Search engines like Google prioritize mobile-friendly websites in their search results. Responsive design provides a positive user experience, which is a key factor that search engines consider when ranking websites. By having a responsive design, you can improve your website's visibility and organic search rankings.

REVIEWS

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WEBSITE DEVELOPMENT EASTBOURNE AND EAST SUSSEX

With over 10 years experience in web design and web development scripted art have the knowledge in internet solutions to help your business from start to finish. Our web design team would love to work for your business and build your presence online so please get in touch.

If you have an enquiry please contact us here.