About OUR SEO AGENCY in Eastbourne & East Sussex

Scripted Art is a digital media company with over a decade of experience in building websites, digital marketing, and search engine optimisation. As a top SEO agency our our SEO experts will ensure your website will rank highly on search engines and gain increased business growth.

Scripted Art Eastbourne SEO Services

web design eastbourne

Professional SEO Agency Eastbourne East Sussex

Our successful seo strategy will drive traffic to your website and using our award winning SEO tools to help us optimise your website content that will transform your website. Our search engine optimisation services will grow your organisation's online presence putting you ahead of your competitors. 

Website Development Eastbourne

Local SEO Package to improve your visibility and rankings

Our Eastbourne based clients have had great success increasing their rankings in Eastbourne related searches thanks to our SEO work. Our marketing agency has worked with many business around Eastbourne providing bespoke seo to achieve their business goals.

Ecommerce Eastbourne

Eastbourne Web Design with built-in on-page optimisation

Using our range of SEO tools we can design and build your new website around your desired keywords. Keeping up to date with all the latest SEO trends our seo team has managed to help many local business appear at the top. Our bespoke web design and team of seo experts will analise your business's needs and create a custom SEO plan to increase your websites visitors.

Search Engine Optimization

Optimised E-commerce Sites with professional SEO Eastbourne

Our Marketing services and knowledge in seo have helped many of our clients increase their ranking on search engines to generate more organic traffic. We can perform a full site analysis & audit to determine the perfect SEO campaign.

What Is SEO

Search Engine Optimisation is the process of making your website more appealing to search engines like Google. The job of a search engine is to display the most relevant websites for any given search term. To do this they use certain identifiers to figure out which sites are most relevant and high quality.

An effective SEO strategy is vital to improving your site's appeal to search engines. To drive more traffic and grow your site/business

Implementing strong SEO practices can lead to increased organic traffic, higher search engine rankings, improved user experience, and better brand credibility.

As search engines evolve, the future of SEO will involve a greater focus on user intent and providing valuable, relevant content. Voice search, mobile optimization (mobile friendly), and artificial intelligence will also play significant roles in shaping the future of SEO.

For a more indepth look at what SEO is the take a look at this article

Effective SEO Strategy

An effective SEO strategy must include these four metrics as used by Google.

  • Performance - This covers page load speed. No one wants to use a slow website and Google has some interesting data suggesting that most users will abandon a site that takes more than 3 seconds to load.
  • Accessibility - This measures the added content made available to people with disabilities. it can include the size of text, its visibility compared to its background, and many other metrics.
  • Best Practices - measures that the website is built using the latest best practices with its code including the use of encryption, etc.
  • Search Engine Optimization - This includes the basic SEO expected by search engines such as alt tags etc. This basic level of SEO is often what website design agencies mean when they say includes on-site or on-page SEO.

Google Page Speed Insights

Web Design Eastbourne logo
Web Design Eastbourne logo
Web Design Eastbourne logo

Luckily Google has an excellent tool to help with this called PageSpeed Insights that helps guide us to improving these metrics. By Improving these key areas and ensuring your site is green across the board (90% or over) you not only give your site the potential to gain new users through organic search traffic but also improve user experience. This also increases the likelihood your newly gained traffic will return again and again.

Our websites are built with this in mind and our SEO package guarantees to get your site up to this standard with green scores of at least 90% across the board

For more information on PageSpeed Insights check out this article.

For more articles check out our PageSpeed Insights Section.


Visible Content On Entry

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Websites require cascading style sheets or CSS to tell the browser how to display the content. This data is normally stored in separate files requiring them to be downloaded before the visible screen content can be displayed

We take all the CSS data that is required to display the first screen and place it at the top of the HTML file. This means that your users see your page immediately without the wait.

Reduce Page Requests

We take the multitude of CSS and JavaScript files your site requires and compile them into one of each file.

This reduces the amount of resources your site requests from your server and improves your site load speed.

Another way in which we reduce server requests is to only request images as they are needed. We apply JavaScript code that tells the website to request images as they are needed. When the user scrolls down the page a request is put in to download the next image, spreading the load on your server and reducing initial load time.

Minify and Compression

We reduce the size of the compiled CSS and JavaScript files by removing all the junk including the empty spaces.

This process is known as minifying and can reduce their size by anywhere between 30% and 90%.

Finally, we take all the code and we apply GZIP compression reducing your entire site to a fraction of its original size. This is done by putting it through an algorithm that takes the repetitive nature of the code and removes/replaces non-essential parts which can reduce the file size of your site by around 80%.

GZIp will compress all HTML, CSS, JavaScript, XML, and font files and is the most popular web-based compression used by far.

Of sites that use compression over 99% use GZIP

Improving Image Performance

We use the best software to optimize and reduce the file size of your website images so they take less time to download. Then we convert them into next-generation formats such as webp.

With a bit of code, we can make the browser choose to download and display the smaller webp file if the browser can display it. Some outdated browsers are unable to display webp so in this instance the optimised jpg or png files will be displayed instead.

With the help of some JavaScript, we can teel the page to only download the images below the user's screen when they scroll towards it. This reduces the initial page load speed and greatly improves your site's performance.

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Animatin compression improving pagespeed

We convert animations such as animated gifs into next-generation video formats that play on a loop. Using mp4 video instead of a gif can save up to 98% in file size and greatly improve load times and performance.

Another alternative is to use SVG images which are made from XML code or create the entire animation with CSS.


By adding code to your site's .htaccess file we can command the browser to store some of your website files for a certain period. As the files are stored locally the site will load much faster for returning users.


What is meant by Accessibility?

Website accessibility is an essential aspect of building an inclusive online presence.

As the internet plays an increasingly integral role in our lives, it is crucial to ensure that websites are accessible to everyone, regardless of their abilities.

Ensuring website accessibility means designing and developing websites that can be easily used and understood by individuals with disabilities. It involves removing barriers that may hinder access to information or functionalities, making the online experience seamless for all users.

Website accessibility matters because it promotes inclusivity, equality, and non-discrimination. It allows people with disabilities to have equal access to important information, services, and opportunities available on the Internet. By prioritizing accessibility, website owners can reach a wider audience, improve user experience, and comply with legal obligations.


Using clear and easily readable fonts make all the difference particularly for the visually impaired.

Another important consideration is using highly contrasting font color compaired to the background.

Font sizes should always be large enough to read even when reduced in size for mobile devices.

Adding alt text to images and captions to videos helps individuals with visual impairments understand the content. Additionally, using clear and consistent headings and subheadings aids in organising the information effectively.

A key aspect of website accessibility is ensuring that the content is understandable to all users. Using plain and simple language, avoiding jargon, and providing explanations for complex terms enables individuals with cognitive disabilities to access and comprehend the information. Clearly labeling form fields and providing error messages that are easy to understand helps users complete tasks successfully.

We take all these factors into account when designing your website.

web page typography

Best Practices


What is meant by Best Practices?

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Best Practices for Web Development – modern web technologies, optimized code, and secure connections, to create a successful web page.

To ensure that your web page stands out from the competition and delivers an exceptional user experience, it is important to adhere to web development best practices.

By using modern web technologies, optimized code, and secure connections, you can ensure that your website not only attracts visitors but also provides them with a seamless and secure browsing experience.

Using Modern Web Technologies

In order to create a website that is both visually appealing and functional, it is important to leverage modern web technologies. HTML5, CSS3, and JavaScript are three key components that play a significant role in modern web development. HTML5 provides a solid foundation for structuring web content, while CSS3 allows for stunning visual designs and layouts. JavaScript, on the other hand, adds interactivity and enhances the user experience. By utilizing these technologies, you can create a web page that is versatile, dynamic, and compatible with different browsers and devices.

programming languages that make up websites

Optimized Code

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Optimizing your web page’s code is essential for improving its performance and loading speed. Bloated or inefficient code can significantly slow down your website, leading to poor user experience and potentially decreased search engine rankings. By following coding best practices, such as minifying CSS and JavaScript files, compressing images, and removing unnecessary code, you can ensure that your web page is lightweight and loads quickly. This not only improves user satisfaction but also increases the chances of your website ranking higher in search engine results.

Secure Connections

Website security has become a top concern in recent years, with an increasing number of cyber threats targeting vulnerable web pages. To protect your website and users’ information, it is imperative to implement secure connections, particularly through the use of HTTPS. HTTPS encrypts data transmitted between users’ browsers and your server, ensuring that sensitive information remains secure. Additionally, having an SSL certificate for your website inspires trust among visitors and can positively impact your search engine rankings. By prioritizing secure connections, you provide a safe browsing experience for your users and instil confidence in your brand.

Basic SEO

Keyword Research

Keyword Research

It all starts with keyword research.

Keyword research involves identifying the words and phrases that people use when searching for information, products, or services online. By targeting these specific keywords in your content, you increase the likelihood of your website appearing in search engine results pages (SERPs). This, in turn, helps you attract organic traffic from individuals genuinely interested in what you have to offer based on the relevant search terms.

On-Page SEO

On-page SEO focuses on optimizing individual web pages to improve their search visibility. This includes optimizing content, meta tags, headings, and internal linking.

On page SEO

Technical SEO

Technical SEO SVG

Technical SEO focuses on optimizing your website’s infrastructure to make it easier for search engines to crawl and index your site. This includes improving site speed, mobile-friendliness, and schema markup.

High-Quality and Relevant Content

One of the crucial aspects of on-page SEO is creating high-quality and relevant content. Google and other search engines value content that provides value to users. Ensure that your content is informative, well-researched, and addresses the needs and queries of your target audience. By providing valuable content, you can increase engagement, reduce bounce rates, improve your website's rankings and drive organic traffic to your website.

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Strategic Use of Keywords

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Keywords play a vital role in on-page SEO. Incorporating relevant keywords in your content signals to search engines what your webpage is about. However, it's important to use keywords naturally and avoid keyword stuffing, which can lead to penalties. Conduct proper keyword research to identify the most relevant and high-volume keywords for your content, and strategically place them in your headings, subheadings, and throughout your content.

Optimized Title Tags

Title tags are HTML elements that define the title of a web page. They are displayed as clickable headlines in search engine results. Optimizing your title tags with relevant keywords can significantly impact your rankings. Ensure that your title tags are concise (around 60 characters) and accurately describe the content of the page. Including your main keyword in the title tag can improve the visibility of your webpage in SERPs helping your website rank at the top or at least the first page of Google.

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Meta Descriptions

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Meta descriptions provide a brief summary of the content found on a web page. Although they don't directly impact rankings, they play a crucial role in attracting users to click on your website in search results. Craft compelling meta descriptions (around 155 characters) that include your main keyword and entice users to visit your website. A well-written meta description can improve click-through rates and ultimately drive more organic traffic to your site.

Optimized URL Structure

An optimized URL structure helps search engines understand the context of your page. Use descriptive and keyword-rich URLs that accurately reflect the content of your webpage. Avoid using long, convoluted URLs with unnecessary characters or numbers. Instead, opt for short, concise URLs that are user-friendly and easy to read.

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Internal Linking

Internal linking refers to the practice of linking to other pages within your website. It helps search engines discover and index your content while providing a better user experience by guiding visitors to relevant information. When internal linking, use descriptive anchor text that includes relevant keywords. By strategically interlinking your pages, you can enhance the overall value of your website.

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Scripted Art Eastbourne SEO Company

With over 10 years experience in web design and seo techniques scripted art have the knowledge in internet solutions to help your business from start to finish. Our digital marketing services will help your business in Eastbourne gain potential customers and help you on the way to page 1 of the search engine results page. We can provide free SEO analysis and custom price so you know if it will be a good return on investment in our SEO consultants. Our local Eastbourne team would love to work for your business owners providing SEO in Eastbourne, East Sussex, or further afield, to transform your presence online so please get in touch.

If you have an enquiry please contact us here.

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With over 10 years experience in Search Engine Optimisation scripted art have the knowledge in internet solutions to help your business from start to finish. Our web design team would love to work for your business and build your presence online so please get in touch.

If you have an enquiry please contact us here.