Author name: Keir Chapman

I am a self-motivated, passionate website designer and developer. I have over ten years’ experience in building websites and have developed a broad skill set including web design, frontend and backend development, and SEO. Using my growing knowledge base I have built my own company (scriptedart.co.uk) creating websites and ecommerce stores and producing custom graphics and web app functionality for a range of local businesses.

AI website design

AI Website Design – Create Websites With AI Web Design Tools

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AI Web Design – Why Create Websites With AI Website Design Tools Rather Than Use AI Website Builders The integration of AI into web design has become a game-changer for creating a website. Whether you’re a seasoned web designer or a newcomer to the field, understanding how AI can enhance your design process is crucial. …

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landing page examples

Best Landing Page Examples to Inspire and Boost Your Conversion Rate in 2024

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Best Landing Page Examples to Inspire and Boost Your Conversion Rate in 2024 Introduction: Why Good Landing Page Examples Matter To create a landing page is to start your customer’s journey to a particular goal. A well-crafted landing page can make all the difference in capturing attention, conveying value, and ultimately driving action. In this …

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Media Query Breakpoints

Master Responsive Design with CSS Breakpoints and Media Queries

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Media Query Breakpoints – How to Create Responsive Designs with CSS Breakpoints and Media Queries Are you looking to enhance your web design skills and create websites that look great on any device? In this comprehensive guide, we will dive deep into the world of CSS breakpoints and media queries to help you understand how …

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WCAG Web Content Accessibility Guidelines

WCAG Overview: Understanding Web Content Accessibility Guidelines – The Web Accessibility Initiative

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Understanding WCAG: A Complete Guide to Web Content Accessibility Guidelines In today’s digital age, where the internet serves as a gateway to information, services, and opportunities, it’s essential to ensure that everyone, regardless of ability, can access and use online content. This is where Web Content Accessibility Guidelines (WCAG) come into play. Whether you’re a …

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Website Hierarchy

Website Hierarchy – Maximizing SEO Impact with Hierarchical Website Structure and Sitemap Strategy

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The Power of a Solid Website Structure: A Comprehensive Guide to Website Hierarchy and SEO Creating a website is like building a house. Just as a house needs a strong foundation and a logical layout for easy navigation, a website requires a solid structure to support its content and guide users and search engines alike. …

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Information Architecture

A Comprehensive Guide to Information Architecture in UX Design: Understanding IA In Relation to UX, Navigation and Sitemaps

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The Comprehensive Guide to Information Architecture And Web Design : IA in Relation to User Flow, Navigation Systems and Sitemaps In the vast landscape of digital design, the backbone of user experience lies in the realm of information architecture for the world wide web and applications is a fundamental aspect of web design. (IA). From …

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Website Usability Testing

The Ultimate Guide to Conducting Usability Tests: Step-by-Step Instructions for Beginners

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The Ultimate Guide to Usability Testing – Website Usability Testing and How to conduct Usability Testing In the business of website and product design, creating something that looks great is only half the battle. The other crucial component is ensuring that users can actually use it effectively. This is where usability testing comes into play. …

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Target Audience For our Website

Maximizing Engagement: Designing for Your Website’s Target Audience

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How to Identify Your Target Audience For Your Website – Demographics in Web Design Are you struggling to attract the right audience to your website? Do you want to increase your website traffic and improve user experience? Identifying your target audience for your website is crucial in web design to ensure that your website resonates …

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Learn how to achieve balance in UX design

Achieving Balance In User Experience: Meeting User Needs While Aligning with Business Goals in UX Design

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Achieving Balanced User Experience: Understanding User Needs and Business Goals through UX Design User experience (UX) design plays a key role in this process, helping businesses create products that not only meet the needs of their users but also achieve their strategic objectives. This article will delve into the importance of user-centric design, how it …

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website Landing Page design

What is a Landing Page? Ultimate Guide To Creating High-Converting Landing Pages

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What is the Difference Between A Landing Page And A Homepage?Enhancing Your Digital Marketing Strategy Are you looking to enhance your digital marketing strategy and drive more conversions? One effective way to achieve this is by creating high-converting landing pages. In this comprehensive guide, we will delve into the world of landing pages, exploring different …

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