Author name: Keir Chapman

Sustainable web design is a growing trend in the digital industry, focusing on creating websites that have a minimal impact on the environment and are accessible to all users. This approach involves considering the environmental, social, and economic impact of web design and development. Sustainable web design aims to reduce energy consumption, minimize carbon footprint, […]

Dark mode design has become increasingly popular in recent years, with many apps and websites offering this alternative colour scheme to their users. Dark mode, also known as night mode, is a design trend that uses a dark colour scheme, typically with light text and icons, instead of the traditional light background with dark text.

User journey mapping is a visual representation of the steps a user takes to achieve a specific goal with a product or service. It involves understanding the user’s motivations, needs, and pain points at each stage of their interaction with the product or service. By mapping out the user journey, businesses can gain valuable insights

Mobile-first design is a concept that prioritizes the design and development of a website or application for mobile devices before considering the desktop version. With the increasing use of smartphones and tablets for browsing the internet, it has become essential for businesses to ensure that their online presence is optimized for mobile users. This approach

In order to keep your website fresh and engaging for your audience, it is crucial to regularly update your content. This can include adding new blog posts, updating product information, or refreshing the design of your website. By consistently providing new and relevant content, you can keep visitors coming back for more and improve your

In recent years, the integration of artificial intelligence (AI) and machine learning in web design has revolutionised the way websites are created and managed. AI and machine learning technologies have enabled web designers to automate various processes, improve user experience, personalise content, enhance website performance, and optimise search engine rankings. These technologies have become essential

Microinteractions are the small, subtle interactions that occur between a user and a website or app. These interactions are often overlooked, but they play a crucial role in enhancing the overall user experience. Microinteractions can be as simple as a button changing colour when hovered over, or as complex as a form field providing real-time

Web accessibility standards refer to the guidelines and best practices that ensure websites and web applications are designed and developed in a way that makes them accessible to people with disabilities. These standards are crucial for ensuring that everyone, regardless of their abilities, can access and use the internet effectively. Web accessibility standards cover a

Voice search optimization is the process of optimizing your website and content to make it more accessible and visible to users who are searching using voice commands. With the rise of virtual assistants like Siri, Alexa, and Google Assistant, voice search has become an increasingly popular way for people to find information online. This means

Progressive Web Apps (PWAs) are a type of web application that utilizes modern web capabilities to deliver an app-like experience to users. They are built using standard web technologies such as HTML, CSS, and JavaScript, but they are designed to provide a more seamless and engaging user experience. PWAs are intended to work on any