Author name: Keir Chapman

I am a self-motivated, passionate website designer and developer. I have over ten years of experience in building websites and have developed a broad skill set including web design, frontend and backend development, and SEO. Using my growing knowledge base I have built my own company (scriptedart.co.uk) creating websitese-commerce stores and producing custom graphics and web app functionality for a range of local businesses.

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Crafting Personalized UX Writing: A User-Centric Approach

The user-centric approach to UX writing is fundamentally about placing the user at the heart of the design process. This methodology prioritises the needs, preferences, and behaviours of users, ensuring that the language used in digital interfaces resonates with them. In this context, UX writing transcends mere text creation; it becomes a strategic tool that […]

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Improving Accessibility for Older Audiences

As society ages, it becomes increasingly important to understand the unique needs and preferences of older audiences. This demographic often encompasses a wide range of individuals, each with distinct backgrounds, experiences, and expectations. Many older adults may have specific health concerns, such as mobility issues or sensory impairments, which can significantly influence their engagement with

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A close-up of a yellow book titled Responsive Web Design resting on a wooden surface, with the authors name, Jeremy Keith, partially visible at the bottom.

Mastering Advanced Grid Layout Techniques

The CSS Grid System is a powerful layout mechanism that allows web developers to create complex and responsive web designs with ease. Introduced in CSS Grid Layout Module Level 1, it provides a two-dimensional grid-based layout system, enabling designers to arrange elements in rows and columns. This system is particularly advantageous for creating intricate layouts

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Unlocking the Power of Voice Search Optimization

Voice search technology has revolutionised the way users interact with their devices, allowing for a more natural and intuitive method of information retrieval. At its core, voice search employs natural language processing (NLP) and machine learning algorithms to interpret spoken queries and deliver relevant results. This technology has evolved significantly over the years, with advancements

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Crafting Engaging Email Layouts: The Art of Responsiveness

In the digital age, where communication is predominantly conducted through electronic means, the significance of responsive email layouts cannot be overstated. A responsive email layout is designed to adapt seamlessly to various screen sizes and devices, ensuring that the content is easily readable and visually appealing, regardless of how it is accessed. With a growing

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Getting Started with Firebase for Design

Firebase, a platform developed by Google, has emerged as a powerful tool for developers and designers alike, offering a suite of services that streamline the process of building and managing applications. Initially launched as a real-time database in 2011, Firebase has since evolved into a comprehensive platform that includes features such as authentication, cloud storage,

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Streamlining E-Commerce: Embracing Minimalism

In recent years, minimalism has emerged as a significant trend within the e-commerce landscape, reflecting broader cultural shifts towards simplicity and functionality. This movement is not merely an aesthetic choice; it embodies a philosophy that prioritises clarity, efficiency, and user-centric design. As consumers become increasingly overwhelmed by the sheer volume of choices available online, brands

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