Author name: Keir Chapman

I am a self-motivated, passionate website designer and developer. I have over ten years of experience in building websites and have developed a broad skill set including web design, frontend and backend development, and SEO. Using my growing knowledge base I have built my own company (scriptedart.co.uk) creating websitese-commerce stores and producing custom graphics and web app functionality for a range of local businesses.

White neon sign on a black grid against a gray wall reads THE JOURNEY IS ON.

Enhancing User Experience in Subscription Models

In the realm of subscription models, comprehending user behaviour is paramount for businesses aiming to cultivate long-term relationships with their customers. Subscription services, whether they pertain to digital content, physical goods, or software, hinge on the ability to predict and respond to user preferences and habits. By analysing data such as user engagement metrics, churn […]

Enhancing User Experience in Subscription Models Read More »

Two people place colorful sticky notes labeled JOURNEY MAP, YES, and APPLY on a whiteboard covered with a printed chart or table, suggesting a collaborative planning or brainstorming session.

Optimizing One-Page Sites: Best Practices

In the ever-evolving landscape of web design, one-page sites have emerged as a compelling solution for businesses and individuals seeking to convey their message succinctly. These websites, characterised by their single-scroll format, allow users to access all relevant information without the need for multiple clicks or page loads. This streamlined approach not only enhances user

Optimizing One-Page Sites: Best Practices Read More »

A man wearing a patterned jacket and ripped jeans sits on a gray cushioned bench, looking at his phone. There are small white tables with potted plants on either side of him.

Maximising Efficiency: Integrating AI Recommendations

Artificial Intelligence (AI) recommendations have emerged as a transformative force across various sectors, fundamentally altering how businesses interact with their customers and streamline their operations. At its core, AI recommendations leverage algorithms and machine learning techniques to analyse vast amounts of data, identifying patterns and preferences that inform tailored suggestions. This capability allows organisations to

Maximising Efficiency: Integrating AI Recommendations Read More »

Two people standing on pavement next to each other, with the words PASSION LED US HERE written on the ground between them. Shadows of tree branches fall across the scene.

Optimising Images for Search: Best Practices

In the digital landscape, where visual content plays a pivotal role in user engagement, image optimisation has emerged as a critical component of search engine optimisation (SEO). Images not only enhance the aesthetic appeal of a website but also contribute significantly to its overall performance in search engine rankings. Search engines like Google utilise complex

Optimising Images for Search: Best Practices Read More »

Maximizing User Experience with Optimized Navigation Menus

Navigation menus serve as the backbone of a website’s architecture, guiding users through the digital landscape with ease and efficiency. A well-structured navigation menu is crucial for enhancing user experience, as it allows visitors to locate information quickly and intuitively. When users can navigate a site without confusion or frustration, they are more likely to

Maximizing User Experience with Optimized Navigation Menus Read More »

A fluffy white dog with tan ears is standing sideways on a red and black checkered floor, looking attentively to the left.

Improving User Experience to Reduce Bounce Rates

Understanding user behaviour is paramount for any website aiming to enhance its user experience and drive conversions. User behaviour encompasses the actions, preferences, and motivations of visitors as they interact with a website. By analysing these behaviours, businesses can gain insights into what users are looking for, how they navigate through the site, and where

Improving User Experience to Reduce Bounce Rates Read More »

A person wearing a black smartwatch is typing on a laptop at a white desk, with a blurred smartphone in the background.

Designing for Wearables: Top Tips for Success

User experience (UX) is a multifaceted concept that encompasses every interaction a user has with a product or service. It is not merely about usability; it extends to the emotional responses and perceptions that arise during these interactions. To truly understand user experience, designers must delve into the motivations, needs, and behaviours of their target

Designing for Wearables: Top Tips for Success Read More »

A couple wearing plaid shirts embraces and smiles at each other in a forest, surrounded by green trees and soft natural light.

Measuring Success: Key UX Design Metrics

In the realm of user experience (UX) design, metrics serve as the backbone for understanding how users interact with a product or service. These metrics provide invaluable insights that can guide designers and stakeholders in making informed decisions to enhance user satisfaction and overall effectiveness. The importance of UX design metrics cannot be overstated; they

Measuring Success: Key UX Design Metrics Read More »

Several large spools of white thread are arranged in rows on a dark surface in a dimly lit room, casting soft shadows around them.

Maximizing Mobile UX for E-Commerce Success

In the contemporary digital landscape, mobile devices have become the primary means through which consumers engage with e-commerce platforms. The significance of mobile user experience (UX) cannot be overstated, as it directly influences customer satisfaction, conversion rates, and overall brand loyalty. With a staggering percentage of online shopping now conducted via smartphones and tablets, businesses

Maximizing Mobile UX for E-Commerce Success Read More »

Scroll to Top