Author name: Keir Chapman

Onboarding flows serve as the initial touchpoint between a user and a product, playing a pivotal role in shaping the user’s perception and experience. The significance of a well-structured onboarding process cannot be overstated; it is the gateway through which users transition from mere curiosity to active engagement. A seamless onboarding experience can significantly reduce […]

Split-screen design is a powerful visual technique that divides the screen into two or more distinct sections, allowing for the simultaneous display of multiple content areas. This approach has gained popularity in web and mobile design due to its ability to present information in a clear and engaging manner. By leveraging the split-screen format, designers

Parallax websites have emerged as a captivating design trend that utilises the optical illusion of depth to create an engaging user experience. This technique involves the background images moving at a different speed than the foreground content as users scroll down the page, resulting in a three-dimensional effect. The term “parallax” originates from the field

The design of a blog plays a pivotal role in its overall effectiveness and appeal. A well-crafted blog design not only attracts visitors but also retains them, encouraging them to explore further and engage with the content. First impressions are crucial in the digital landscape, where users often make snap judgments about a website’s credibility

Cloud computing has revolutionised the way design professionals operate, offering a flexible and scalable environment for managing resources and workflows. At its core, cloud computing refers to the delivery of computing services over the internet, including storage, processing power, and software applications. For designers, this means that they can access powerful tools and vast amounts

Interactive storytelling has emerged as a transformative medium that reshapes the way narratives are experienced. Unlike traditional storytelling, which often presents a linear progression of events, interactive storytelling invites the audience to engage actively with the narrative. This engagement can take many forms, from making choices that influence the plot to exploring richly detailed environments

In the realm of digital product development, the significance of customizable UI design kits cannot be overstated. These kits serve as foundational tools that empower designers to create user interfaces that are not only visually appealing but also functional and adaptable to various user needs. A well-structured design kit provides a comprehensive library of components,

In the digital age, video content has emerged as a formidable force in the realm of communication and marketing. Its ability to convey complex messages in an engaging and easily digestible format has made it a preferred medium for audiences across various demographics. The visual and auditory elements of video stimulate multiple senses simultaneously, which

In the contemporary digital landscape, social media engagement has emerged as a pivotal element for businesses and brands seeking to establish a robust online presence. Engagement on social media encompasses various interactions, including likes, shares, comments, and direct messages, which collectively contribute to building a community around a brand. This interaction is not merely a

In the realm of digital interaction, comprehending user behaviour and preferences is paramount for creating effective chatbots. Users engage with chatbots for various reasons, ranging from seeking information to resolving issues or simply enjoying a conversational experience. To design a chatbot that resonates with its audience, it is essential to analyse user data, including interaction