Author name: Keir Chapman

In the realm of branding, consistency is paramount. It serves as the backbone of a brand’s identity, ensuring that every interaction a consumer has with a brand is coherent and recognisable. This consistency fosters trust and loyalty, as customers come to expect a certain level of quality and experience from a brand. When a brand […]

Flexbox and CSS Grid are two powerful layout systems in CSS that have revolutionised the way web developers approach design. Flexbox, or the Flexible Box Layout, is primarily designed for one-dimensional layouts, allowing items within a container to be aligned and distributed along a single axis, either horizontally or vertically. This makes it particularly useful

Material Design is a design language developed by Google, introduced in 2014, that aims to create a unified experience across various platforms and devices. It draws inspiration from the physical world and its textures, including the interplay of light, shadow, and movement. The concept behind Material Design is to provide a more tactile and intuitive

In the digital age, the demand for visually appealing content has surged, leading to an increased need for design tools that cater to both professionals and amateurs alike. Free design tools have emerged as invaluable resources, enabling users to create stunning graphics, illustrations, and layouts without the burden of hefty software costs. These tools democratise

Personal branding is a multifaceted concept that encompasses the way individuals present themselves to the world, particularly in professional contexts. It is the process of defining and communicating one’s unique value proposition, which can be influenced by various factors such as skills, experiences, and personal values. Design plays a crucial role in this process, as

Breadcrumb navigation, often referred to simply as “breadcrumbs,” is a user interface element that provides a trail for users to follow back to their original landing point. The term is derived from the fairy tale of Hansel and Gretel, where the characters leave a trail of breadcrumbs to find their way back home. In the

In the digital age, the significance of user experience (UX) in financial websites cannot be overstated. As consumers increasingly turn to online platforms for banking, investing, and managing their finances, the design and functionality of these websites play a crucial role in shaping user perceptions and behaviours. Financial institutions, ranging from traditional banks to fintech

Iconography plays a pivotal role in the realm of design, serving as a visual language that transcends linguistic barriers. Icons are not merely decorative elements; they are essential tools that convey meaning and facilitate communication. In an increasingly digital world, where attention spans are fleeting, the ability to communicate complex ideas through simple visuals is

In the contemporary landscape of digital design, the term Application Programming Interface (API) has emerged as a pivotal concept that shapes how designers interact with software and tools. An API serves as a bridge between different software applications, allowing them to communicate and share data seamlessly. This capability is particularly significant in design, where the

In the digital age, where communication is predominantly conducted through electronic means, the significance of email-responsive websites cannot be overstated. With a staggering number of individuals accessing their emails via mobile devices, it has become imperative for businesses to ensure that their email communications are optimised for various screen sizes. According to recent statistics, over