Author name: Keir Chapman

Design accessibility refers to the practice of creating products, environments, and services that can be used by all individuals, regardless of their abilities or disabilities. This concept extends beyond mere compliance with legal standards; it embodies a commitment to inclusivity and the recognition that diverse user needs must be considered in the design process. Accessibility […]

User experience (UX) is a multifaceted concept that encompasses every interaction a user has with a product or service. It is not merely about how a website looks but rather how it functions and how users feel while navigating through it. A deep understanding of user experience requires an appreciation of the user’s needs, preferences,

In the contemporary landscape of design, the integration of data-driven methodologies has emerged as a pivotal factor in creating effective and user-centric products. Data-driven design refers to the practice of basing design decisions on quantitative and qualitative data rather than solely on intuition or subjective preferences. This approach allows designers to understand user behaviours, preferences,

Gamification, a term that has gained significant traction in recent years, refers to the application of game-design elements and principles in non-game contexts. This innovative approach is particularly relevant in user experience (UX) design, where the goal is to enhance user engagement and satisfaction. By integrating elements such as points, badges, leaderboards, and challenges into

User Experience (UX) testing is a critical component in the design and development of digital products. It serves as a bridge between the creators and the end-users, ensuring that the final product not only meets functional requirements but also resonates with users on an emotional level. The significance of UX testing lies in its ability

Cross-platform app design refers to the practice of creating applications that can operate seamlessly across multiple operating systems, such as iOS, Android, and Windows. This approach is increasingly popular among developers due to the growing diversity of devices and platforms that users employ. The primary advantage of cross-platform design lies in its ability to reach

The General Data Protection Regulation (GDPR) represents a significant shift in the landscape of data protection and privacy within the European Union. Enacted on 25 May 2018, this regulation was designed to enhance individuals’ control over their personal data while simultaneously simplifying the regulatory environment for international business by unifying data protection laws across Europe.

In the rapidly evolving landscape of digital communication, chatbots have emerged as a pivotal tool in enhancing user experience across various platforms. These automated conversational agents, powered by artificial intelligence, are designed to simulate human interaction, providing users with immediate responses to their queries. The integration of chatbots into websites, mobile applications, and social media

Search Engine Optimisation (SEO) writing is a specialised form of content creation that aims to enhance a website’s visibility on search engines. At its core, SEO writing involves crafting content that not only appeals to readers but also adheres to the algorithms used by search engines like Google. This dual focus is essential; while engaging