Biggest Mistakes of DIY Websites – Common DIY Website Mistakes to Avoid
Biggest Mistakes of DIY Websites
In today’s digital age, having a website for your business is crucial for online success. However, many individuals attempt the DIY route when it comes to building their websites, often making critical mistakes along the way. In this article, we will explore the most significant mistakes of DIY websites and provide insights on how to avoid them.
DIY Website Builders like WIX or Squarespace Templates
When it comes to website design, using pre-made templates can seem like a convenient solution, but it often comes with its fair share of problems. One of the main issues is the lack of uniqueness. As these templates are available to everyone, your website may end up looking similar to countless others, diluting the impact of your brand’s identity.
Additionally, templates can be quite rigid and limit your creative freedom. Customizing the layout and functionalities to perfectly align with your business goals might prove to be challenging or even impossible without delving deep into the code.
When it comes to website builders like Wix or Squarespace, it’s easy to see the appeal: the promise of a visually stunning website without the need for coding or technical expertise. However, as enticing as it may sound, there are inherent problems lurking beneath the surface. One key issue is customization.
While Wix does offer a range of templates and design options, trying to truly personalize your website often comes at a cost. The limited flexibility of the platform can leave you feeling frustrated and unable to achieve the exact look and functionality you desire.
Additionally, Wix’s reliance on drag-and-drop features can result in clunky code that negatively impacts website speed. And we all know that a sluggish website can be a real deal-breaker for visitors.
Another problem is that templates may not be optimized for SEO, which can hurt your website’s visibility on search engines. Furthermore, since templates are developed for a wide range of industries, they might not fully cater to your specific needs, resulting in a less intuitive user experience.
Ultimately, investing in a custom-designed website ensures a unique, tailored, and professional online presence that sets you apart from competitors while addressing your specific requirements.
Lack of Planning and Strategy
A successful website starts with a well-thought-out plan and clear strategy. Unfortunately, many DIY website creators jump straight into designing without a proper blueprint in place. Without a comprehensive plan, it becomes challenging to create a website that effectively caters to the target audience and meets business objectives. Before diving into the design process, take the time to define your website’s goals, target audience, and desired features.
Poor User Experience (UX) Design
User experience is an integral aspect of any website. DIY creators often neglect this crucial element, leading to frustrating and confusing user experiences. Websites with cluttered layouts, complex navigation, or slow loading times can drive visitors away. To mitigate these issues, focus on creating a clean and intuitive design, ensuring easy navigation and fast loading speeds. Consider conducting usability testing to identify any areas for improvement.
Weak Search Engine Optimisation (SEO)
DIY website creators often overlook the significance of search engine optimization (SEO) in driving organic traffic to their sites. Ignoring proper SEO practices can result in poor search engine rankings, making it difficult for potential customers to find your website. To avoid this, conduct keyword research and optimize your website’s meta tags, headings, URLs, and content with relevant keywords. Additionally, ensure your website is mobile-friendly, as it is now a crucial ranking factor for search engines.
Web Design not Able to Reflect Your Branding
Maintaining consistent branding is crucial for establishing a strong online presence. However, many DIY creators fail to achieve this cohesiveness throughout their websites. Inconsistent fonts, colors, and imagery can confuse visitors and undermine brand credibility. To maintain a consistent brand image, develop a style guide that outlines your brand’s visual elements, such as colors, fonts, and logo usage. Apply these elements consistently throughout your website to enhance brand recognition and trust.
Not Optimised For Mobile Devices
With the majority of internet users accessing websites through mobile devices, it is essential to optimize your website for mobile use. DIY creators often neglect this aspect, leading to websites that appear distorted or are difficult to navigate on smaller screens. To ensure a positive mobile user experience, choose a responsive website template or design. Test your website on various devices and screen sizes to guarantee it adapts seamlessly to different platforms.
Insufficient Security Measures
Website security is a critical concern that should never be taken lightly. Unfortunately, DIY creators often overlook security measures, leaving their websites vulnerable to cyber threats. Weak passwords, outdated software, and lack of SSL certificates are common mistakes made by website owners. To protect your website and its visitors, invest in robust security measures, including regular software updates, strong passwords, and SSL certificates to encrypt sensitive data.
Lack of Call To Actions (CTAs)
The lack of clear Call to Actions (CTAs) can pose significant challenges for businesses. In a professional setting, the absence of well-placed CTAs hinders effective communication and can result in missed opportunities. Without explicit guidance on what action to take, prospective clients may struggle to navigate through a website or sales funnel, leading to frustration and potential loss of business.
It is crucial for companies to address this issue promptly by incorporating clear, concise CTAs throughout their marketing materials. By doing so, businesses can better guide their audience and encourage them to take the desired action, ultimately boosting conversions and achieving their goals.
Conclusion – Why Every Website Needs a Web Designer
When building your website, even for small business owners, you need your website to look professional. A well-defined bespoke website look can make all the difference to your clients. Your whole website needs to look and feel professional and DIY design won’t cut it.
Building a website yourself can be a cost-effective solution, but it is essential to avoid the common mistakes made by DIY website creators. By planning strategically, focusing on user experience and SEO optimization, maintaining consistent branding, prioritizing mobile optimization, and implementing strong security measures, you can create a professional and effective website that attracts and engages your target audience.
Remember, your website is a reflection of your business, so invest time and effort into building it right. Hiring a web designer to create your website isn’t frivolous, it’s the difference between a successful site and an unprofessional one.
I am a self-motivated, passionate website designer and developer. I have over ten years’ experience in building websites and have developed a broad skill set including web design, frontend and backend development, and SEO.
Using my growing knowledge base I have built my own company (scriptedart.co.uk) creating websites and ecommerce stores and producing custom graphics and web app functionality for a range of local businesses.