Author name: Keir Chapman

I am a self-motivated, passionate website designer and developer. I have over ten years of experience in building websites and have developed a broad skill set including web design, frontend and backend development, and SEO. Using my growing knowledge base I have built my own company (scriptedart.co.uk) creating websitese-commerce stores and producing custom graphics and web app functionality for a range of local businesses.

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Unlocking the Power of Google Ads: Find Your Campaign Keywords with Keyword Planner and Google Trends

Discover New Keywords For Free – With Google Search, Google Keyword Planner & Google Autocomplete In the world of digital marketing, keywords are the foundation of any successful campaign. Choosing the right keywords can make or break your online presence, which is why conducting thorough keyword research is essential. One of the most powerful tools […]

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AI Website Design – Create Websites With AI Web Design Tools

AI Web Design – Why Create Websites With AI Website Design Tools Rather Than Use AI Website Builders The integration of AI into web design has become a game-changer for creating a website. Whether you’re a seasoned web designer or a newcomer to the field, understanding how AI can enhance your design process is crucial.

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Illustration of diverse people interacting with colorful website interfaces for online shopping, sustainable living, and blogging. The layouts showcase landing page examples with graphics, icons, and plants, conveying a modern, friendly, and eco-conscious theme.

Best Landing Page Examples to Inspire and Boost Your Conversion Rate in 2024

Best Landing Page Examples to Inspire and Boost Your Conversion Rate in 2024 Introduction: Why Good Landing Page Examples Matter To create a landing page is to start your customer’s journey to a particular goal. A well-crafted landing page can make all the difference in capturing attention, conveying value, and ultimately driving action. In this

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A flat lay of digital devices displaying website wireframes, surrounded by office supplies, showcases responsive web design for computers, tablets, and smartphones using Media Query Breakpoints for seamless adaptability.

Master Responsive Design with CSS Breakpoints and Media Queries

Media Query Breakpoints – How to Create Responsive Designs with CSS Breakpoints and Media Queries Are you looking to enhance your web design skills and create websites that look great on any device? In this comprehensive guide, we will dive deep into the world of CSS breakpoints and media queries to help you understand how

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WCAG Overview: Understanding Web Content Accessibility Guidelines – The Web Accessibility Initiative

Understanding WCAG: A Complete Guide to Web Content Accessibility Guidelines In today’s digital age, where the internet serves as a gateway to information, services, and opportunities, it’s essential to ensure that everyone, regardless of ability, can access and use online content. This is where Web Content Accessibility Guidelines (WCAG) come into play. Whether you’re a

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A circular website sitemap diagram illustrates the Website Hierarchy, with “Home” at the center branching to “About Us,” “Contact,” “Services,” and “Products,” each with subcategories linked by lines.

Website Hierarchy – Maximizing SEO Impact with Hierarchical Website Structure and Sitemap Strategy

The Power of a Solid Website Structure: A Comprehensive Guide to Website Hierarchy and SEO Creating a website is like building a house. Just as a house needs a strong foundation and a logical layout for easy navigation, a website requires a solid structure to support its content and guide users and search engines alike.

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A futuristic library with giant books and walls of digital screens showcases cutting-edge information architecture, as people at computer desks analyze data and glowing streams of information flow seamlessly between bookshelves and displays.

A Comprehensive Guide to Information Architecture in UX Design: Understanding IA In Relation to UX, Navigation and Sitemaps

The Comprehensive Guide to Information Architecture And Web Design : IA in Relation to User Flow, Navigation Systems and Sitemaps In the vast landscape of digital design, the backbone of user experience lies in the realm of information architecture for the world wide web and applications is a fundamental aspect of web design. (IA). From

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A diverse group of professionals works together in a modern office, with two people conducting usability testing on computers at the front while others stand behind them, observing and taking notes as sunlight streams through large windows.

The Ultimate Guide to Conducting Usability Tests: Step-by-Step Instructions for Beginners

The Ultimate Guide to Usability Testing – Website Usability Testing and How to conduct Usability Testing In the business of website and product design, creating something that looks great is only half the battle. The other crucial component is ensuring that users can actually use it effectively. This is where usability testing comes into play.

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Maximizing Engagement: Designing for Your Website’s Target Audience

How to Identify Your Target Audience For Your Website – Demographics in Web Design Are you struggling to attract the right audience to your website? Do you want to increase your website traffic and improve user experience? Identifying your target audience for your website is crucial in web design to ensure that your website resonates

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A man sits at a desk in a futuristic, high-tech room, using a large digital screen displaying vivid, swirling streams of colorful data and light, reflecting creativity, advanced technology, and balance in user experience.

Achieving Balance In User Experience: Meeting User Needs While Aligning with Business Goals in UX Design

Achieving Balanced User Experience: Understanding User Needs and Business Goals through UX Design User experience (UX) design plays a key role in this process, helping businesses create products that not only meet the needs of their users but also achieve their strategic objectives. This article will delve into the importance of user-centric design, how it

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